Every user in Mammoth will map to a private address on the blockchain. Every private address is only authorized to directly speak to one contract on the blockchain. When a request for data occurs, Mammoth routes the data back to the server and to the blockchain. Mammoth then decrypts the relevant portions of the database upon request and enable development of a rewards program. This decrypted information is then re-encrypted using the public key of the requesting party for transmission.
In this blockchain model of rewards and redemption, the enterprise no longer sets redemption ratios, removing any ambiguity as to what a point is worth; businesses price their goods at market rates, removing hidden markups; and rewards truly become a form of currency. Liability exposure is limited to only “transaction level” engagement that produce points. This is very useful as it limits the access of information and liabilities between parties involved and at the same time enables a rewards program to bridge a transactional relationship with cryptocurrencies. Instead of points typically associated with most reward systems, the consumer would now earn rewards directly into their wallet, which would be immediately available to spend and the enterprise would no longer need to carry the liability for all unused points on its books.